Jim Morris is the founder of Jim Morris Environmental & Wildlife T-Shirt Co., a Boulder-based brand he started in the 1970s to combine art, nature, and environmental advocacy. For nearly 50 years, he has worked with artists to create nature-inspired designs while donating a portion of proceeds to conservation efforts—contributing over $200,000 to environmental and wildlife organizations.

Known for his deep appreciation of the natural world—from birds and forests to the smallest everyday details—Morris’s work is rooted in a simple philosophy: people protect what they love.

This year, EarthDay.org is proud to collaborate with Jim Morris Environmental T-Shirt Co. on a limited edition collection of tees, crewnecks, and caps, reissuing hand-selected artwork from the Jim Morris archives.